Campaign to Closure (C2C) is an Innovizant proprietary solution that offers a catalogue of Analytics capabilities compatible with bigdata and legacy, On-premise and Cloud infrastructure that helps organizations increase the effectiveness of their omni-channel marketing efforts, generate more sales, track compliance, create more customer loyalty by aiding customer servicing across a customer’s journey - thereby it effects revenue efficiency growth.
Innovizant’s Campaign to Closure solution uses the Segmentation → Targeting → Positioning approach (popularly known as S-T-P approach) as reference for planning marketing objectives across different organizations. That is, a market is segmented, one or more segments are selected for targeting, and products or services are positioned in a way that resonates with the selected target market.
The key here is to understand the customer base or target audience of any product/service that we looking to market/sell. This is done by –
- Understanding the overall customer base
- Defining the right customer for the product that we looking to market.
- Making informed decisions by deriving actionable insights
While the following subsections provide a sneak peak into of some these key Campaign to Closure use cases, the solution in its entirety incorporates dozens of such use cases. Please contact Innovizant to know more.